The Guinness Book of World Records has recognized Electronic Arts (NASDAQ: EA) for having the most downvoted Reddit comment in history. A listing in the book’s 2020 edition lists a comment from EA as the most downvoted Reddit comment at 683,000 downvotes. The second ‘most downvoted’ was found to have just 88,906 downvotes.
The comment in question was made in response to the Star Wars Battlefront II loot box controversy of 2017. Players were expressing unhappiness on Reddit about the amount of time it was going to take to unlock heroes in the Deluxe Edition of the game. Certain core heroes like Darth Vader were going to be locked by default and require a long grind to obtain unless players bought loot boxes and got lucky. Virtually all game advancement was tied to loot crates and the contents were entirely random.
Reddit user “MBBMaverick” started a discussion thread titled “Seriously? I paid 80$ to have Vader locked?” On the thread, they commented that they would be contacting EA for a refund because “this age of ‘micro-transactions’ has gone WAY too far.” The post earned more than 164,000 upvotes. EA’s response was not as well received.
The official “EACommunityTeam” account responded with the following comment:
“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay. We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.”
The comment reached a karma score (which Reddit uses to rank posts) of -667,825 before it was archived 12 months after it was posted. The score takes both upvotes and downvotes into account.