Fitbit Inc. (NYSE: FIT) will be collaborating with Singapore’s Health Promotion Board (HPB) in support of the country’s healthy population project, which will be known as Live Healthy SG. The project has been designed by Fitbit and HPB to use technology, behavior insights, and analytics to help Singaporeans of all ages get healthier. HPB is charged with implementing policies and programs to improve Singapore’s health.
Fitbit plans to provide hundreds of thousands of residents with its fitness trackers as part of the health initiative. While Live Healthy SG will officially go live in late October 2019, participants can pre-register for a Fitbit Inspire device starting mid-September. They will receive the device for free if they commit to spending $10 a month on a one-year subscription for Fitbit Premium service, which includes health programs and one-one-one coaching.
This is the first major integration of Fitbit wearables into a national public health program anywhere in the world. Health Promotion Board CEO Zee Yoong Kang commented, “Participants of this program will benefit from Fitbit’s plan to incorporate artificial intelligence and machine learning to encourage physical activity, healthy eating and better sleep quality. The insights gathered can also help to enrich HPB’s health promotion programs.”
Fitbit cofounder and CEO James Park said in a statement, “Our partnership with the Singapore Health Promotion Board is a recognition of our work to date, and we are confident that the powerful combination of our devices, software and services will motivate Singaporeans to improve their health, while also tangibly helping a nation to improve health at scale. We commend Singapore for its leadership and look forward to seeing other countries follow a similar blueprint to improve the health of their people.”
Singapore, with a population of 5.6 million, is known for being one of the healthiest countries in the world and having an efficient universal healthcare system. However, the country is seeing a rise of chronic conditions such as hypertension, type 2 diabetes, and cancer. Health initiatives like Live Healthy SG are intended to reverse the trend and improve the health of all its residents.