New details have been released about the Apple TV+ movie and TV subscription service that will soon be offered by Apple Inc. (NASDAQ: AAPL). Apple originally revealed its plans to create the service back in March during an even on its campus in Cupertino, California. It will be the company’s first foray into the crowded video streaming market that also includes Netflix Inc. and Amazon.com Inc.
According to sources familiar with the matter, Apple plans to launch the service globally in over 150 countries by November. It will be part of Apple’s TV app, which comes installed on the company’s devices, and will also be accessible from third-party products, like Roku boxes, Amazon Fire TV boxes, and Samsung televisions.
Apple is reportedly weighing charging $9.99 a month, which would be more than Netflix and Amazon Prime’s lowest tiers at $8.99. The company may offer a free trial period to entice subscribers while it builds up its content library. According to the sources, the company will introduce a small selection of shows at first and then expand its catalog over several months.
Recent reports have disclosed that Apple is planning on spending as much as $6 billion for original shows and movies for its content library. At least seven series for the service have already been confirmed, including “The Morning Show,” Steven Spielberg’s “Amazing Stories,” “See” with Jason Momoa, “Truth Be Told” with Octavia Spencer, and a documentary series called “Home.” No reports have emerged of the company striking deals for back catalogs of movies and TV shows as of yet.
How those shows will be released is still under consideration. According to reports, instead of releasing entire seasons at once like Netflix, Apple may choose to release the first several episodes of a show at first, and release the rest of the season in weekly installments. That would fall in line with other streaming services’ release schedules, which tend to release new episodes weekly.