Bitauto (NYSE:BITA) vs. Workday (WDAY) Head-To-Head Comparison

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Workday (NASDAQ:WDAY) and Bitauto (NYSE:BITA) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Profitability

This table compares Workday and Bitauto’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Workday -14.82% -14.75% -5.27%
Bitauto -5.67% -0.42% -0.14%

Volatility & Risk

Workday has a beta of 1.79, indicating that its share price is 79% more volatile than the S&P 500. Comparatively, Bitauto has a beta of 1.04, indicating that its share price is 4% more volatile than the S&P 500.

Insider & Institutional Ownership

70.0% of Workday shares are owned by institutional investors. Comparatively, 37.1% of Bitauto shares are owned by institutional investors. 33.6% of Workday shares are owned by insiders. Comparatively, 17.0% of Bitauto shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares Workday and Bitauto’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Workday $2.82 billion 15.83 -$418.26 million ($1.22) -164.98
Bitauto $1.54 billion 0.53 -$87.68 million $1.40 7.95

Bitauto has lower revenue, but higher earnings than Workday. Workday is trading at a lower price-to-earnings ratio than Bitauto, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Workday and Bitauto, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Workday 4 9 19 0 2.47
Bitauto 0 3 1 0 2.25

Workday currently has a consensus target price of $185.69, indicating a potential downside of 7.75%. Bitauto has a consensus target price of $26.25, indicating a potential upside of 135.85%. Given Bitauto’s higher possible upside, analysts plainly believe Bitauto is more favorable than Workday.

About Workday

Workday, Inc. provides enterprise cloud applications worldwide. Its applications help its customers to manage critical business functions and optimize their financial and human capital resources. The company offers Workday Financial Management application that provides functions of general ledger, accounting, accounts payable and receivable, cash and asset management, revenue management, and grants management, as well as project and resource management, time and expense tracking, project billing, revenue recognition, financial reporting, and analytics. It also provides Workday Human Capital Management (HCM) application, which includes human resources management, such as workforce lifecycle and organization management, compensation, absence, and employee benefits administration; and global talent management comprising goal and performance management, succession planning, and career and development planning, as well as other HCM solutions, such as Workday Recruiting, Time Tracking, Payroll, and Learning. In addition, the company offers business planning, analytics, and other solutions, including Insights Business Planning Cloud, a solution with built-in intelligence for finance, human resource, and sales teams; Workday Prism Analytics that enables customers to bring together various data with analytics tools for financial and people analytics to make business decisions; Workday Student, a student and faculty lifecycle information system to help colleges and universities; and Workday Data-as-a-Service that provides data to customers to enable informed decision-making. The company serves technology, financial services, business and professional services, healthcare and life sciences, manufacturing, retail and hospitality, education, and government and non-profit industries. The company was formerly known as North Tahoe Power Tools, Inc. and changed its name to Workday, Inc. in July 2005. Workday, Inc. was founded in 2005 and is headquartered in Pleasanton, California.

About Bitauto

Bitauto Holdings Limited, through its subsidiaries, provides Internet content and marketing services, and transaction services for the automobile industry in the People's Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its bitauto.com Website and related mobile applications. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates an online automobile retail transaction platform, which provides transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including Website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services for automakers. The company also distributes its dealer customers' automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People's Republic of China.

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