You would be hard pressed to find any home in the United States does not have a Netflix. Some homes may even have more than one such accounts. And some people may share an account with other people.
But streaming companies might have a plan to stop that. If these streaming media companies have anything to say about it the time of sharing an account between family and friends—who live elsewhere—will soon be coming to an end.
Indeed, at the Consumer Electronics Show in Las Vegas, software company Synamedia revealed new technology that uses artificial intelligence to both detect and flag users who are logged into the same account in different locations. This means that Netflix—as well as other streaming sites like Hulu and Amazon Prime—could kick people off of accounts that does not belong to them.
Essentially, this new software can analyze locations of those who are logged on. And if that isn’t invasive enough for you, the software can also determine if this user is logged in at home or a remote location like work or at a hotel, or perhaps on your mobile.
Furthermore, Synamedia commented, at CES, that more than 25 percent of millennials share their Netflix account with at least one more person. Now, this might seem harmless to you, as a user, but the truth is that these shared accounts add up to billions of lost dollars in the streaming industry. Indeed, Parks Associates predicts that $9.9 billion in pay-tv revenue could be lost by 2021 with about $1.2 billion of OTT revenues lost to account sharing.
Of course, it could also help cut down on stolen account credentials.
Synamedia CPO and GM of EMA, Jean Marc Racine notes “Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
Synamedia has been reputably developing video security products and services for the last 20 years. This new security solution actually falls into the company’s VideoGuard portfolio, which currently protects more than 330 million active devices resulting in more than $100 billion in customer revenue.