Retailer J.C. Penney will expand the baby products that it sells at stores beyond just clothing as the chain joins many other department store chains trying to claim some of the sales of the now closed Babies R Us.
The chain, based in Plano, Texas said that 500 of its stores would open baby shops. The 500 locations that the chain is using to open the new shops are close to now-closed Babies R Us locations.
Babies R Us closed the remaining of its over 200 stores during June after its parent Toys R Us filed bankruptcy and followed that with liquidating its entire business.
Beginning August 30, J.C. Penney will have items for sale in stores such as high chairs, cribs, car seats and strollers that formerly it only sold through its online store.
Several retailers are attempting to take part of the business that Babies R Us left when it shuttered its stores. Walmart recently concluded a revamp of its baby section on its website, which allows shoppers to browse by selecting style.
It also increased the baby products it offers by over 30,000 during the past year. Walmart said that searches that are baby-related have increased by 40% compared to the same time last year.
BuyBuy Baby has over 120 stores and offered to help people that are holding gift registries from Babies R Us by recreating them at its different stores.
Target expanded Cloud Island, its private label by adding crib sheets and diaper bags. Amazon enlisted Khloe Kardashian, who is pregnant, to promote its lineup of baby registries to the 70 million followers she has on Instagram.
Over the past few years retailers have had to find different ways of enticing customers into their physical locations as foot traffic in malls and other locations has been declining because of the increase of purchases being made online.