What it means for you

What it means for you

If you've ignored this message, we recommend you visit your Twitter profile's Settings section and look under "Privacy and settings" for an option named "Personalization and Data".

There has been a recent trend to give users more control over their data and to provide better insight into what is known about the user plus controls to modify what is held and if it is used for this ad targeting. My account, for example, is "part of 17,056 audiences from 4264 advertisers" as of this writing.

Focusing on transparency, Twitter will be adding a new Twitter Data tool where users can access their Twitter information to date, including demographic and interest data.

Here you can choose what level of personalisation you would like to see in the adverts Twitter shows you. "The micro-blogging giant has also chosen to start tracking what apps are sitting alongside Twitter on users' phones, their locations and what websites they've visited".

I also accept and agree to be bound by Postmedia's Terms and Conditions with respect to my use of the Site and I have read and understand Postmedia's Privacy Statement. On the app, scroll to the bottom of the Personalization and data page in settings and tap See your Twitter data. Anyone who truly wants to stop tracking online should be aggressive about it by using ad blockers and extensions such as the Electronic Frontier Foundation's Privacy Badger.

Other important changes in the update include Twitter dropping support for "Do Not Track", which "allows users to opt-out from being tracked by third-party services on websites they do not directly visit". The company may now receive log data, including the web address the user was viewing, which can be used as a signal for a user's interests in order to personalise ads and other content - though Twitter says it will "never associate this web browsing history with your name, email address, phone number, or Twitter handle, and we delete, obfuscate, or aggregate it after no longer than 30 days".

The message said that Twitter is "working with ad partners in new ways to improve the tailored ads you already see". Twitter, however, points out that the data will be shared through some select partnership agreements "only when a user gives consent to those partners".

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