Zuckerberg Announces His AR Platform Plans To "Destroy Snapchat"

Zuckerberg Announces His AR Platform Plans To

If the coffee shop you're in is getting a little tiresome, just see what your Facebook friends have done to the place!

The three categories of the augmented reality content are; overlaying information, adding virtual objects and enhancing real objects.

Facebook's F8 Developer Conference wraps Wednesday and the social media giant has being showing off a major push into augmented and virtual reality.

Speaking at the developers event in San Jose, California, Facebook CEO Mark Zuckerberg announced Facebook's new Camera Effects Platform, which is created to giving developers the power to build AR tools.

In a jab at Snapchat, Facebook CEO Mark Zuckerberg said Tuesday that Facebook will be making the "first mainstream augmented reality platform out of the camera", positioning it as "Act 2" for the company. This involves creating a digital avatar to represent yourself in the VR world.

Intended for developer use, Camera Effects offers new ways for users to share and express themselves, powered by an augmented reality (AR) engine.

But he's not planning to take us there via headsets or glasses - as most had envisioned - but through apps downloaded onto smartphones.

For example: Two friends who live across the country from one another could put on headsets, open Spaces on the Oculus Rift and meet anywhere in the world as their respective avatars.

Facebook also added a Discover tab to its Messenger home screen where users can find categories of chat bots, recently used bots, trending bots and a search field.

He also briefly mentioned Facebook's plans for the future, and confirmed that development is underway on a revolutionising computer interface that is capable of 'mind reading'.

"Think about how numerous things you use don't actually need to be physical", Mark Zuckerberg Told Recode where he also talked about his broader AR vision, which includes AR glasses. We're using primitive tools because we're still early in the journey to create better ones.

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