Facebook is opening up its AR platform so developers can make use of things like image recognition without having to invest in the costs for the technology themselves.
During his keynote kickoff for F8 yesterday, Zuckerberg (pictured above) once again emphasized his belief that Facebook in all its incarnations will help "bring people closer together" and overcome the current polarization in society.
Inspired by Pokémon Go, the wildly successful augmented reality game, Zuckerberg wants to take the technology mainstream, making it a more affordable alternative to say a TV set.
The app is in beta and allows users to create an avatar to live message and interact in a VR Hangout through Facebook Messenger. Act two, he said, is "giving developers the power to build for augmented reality in the first augmented reality platform: the camera".
The other camera effect is the Frame studio. Facebook has launched Snapchat-like "stories" feature in Instagram to compete with Snapchat.
"Even though we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality camera forward".
They will also enable users to add digital objects or enhancements to their cameras' views of the real world, allowing artists to create augmented reality street art on blank walls in their communities or parents to play digital 3D action games with their children on empty tables while waiting for appointments at their doctors' offices.
That Facebook and Zuckerberg are interested in virtual reality has been known for quite some time; the company bought VR headset maker Oculus for $2 billion, though it has had some problems since then.
We'll hear more about how Facebook is using artificial intelligence in its products (this could be an expansion of Tuesday's machine learning and computer vision focus).