Facebook To Make The Camera Its Augmented Reality Platform
The social networking giant came up with VR app named as Facebook Space which gives you virtual-reality hangout place similar to Oculus Rooms which was announced previous year.
New integrations with Facebook's Workplace offering are also aimed at making it easier for users to collaborate using third-party applications such as Microsoft Office, Box, or Salesforce.
Launching in closed beta, the new platform is "act two" in Facebook's AR ambitions, Zuckerberg said.
Some of those new products include: An augmented reality camera lets users snap selfies and adorn themselves with giant red tongue or cartoon devil ears in the image.
To accelerate the rise of augmented reality, a big part of the plan, Zuckerberg unveiled the Camera Effects platform - basically a set of tools for outside developers to build augmented-reality apps that you can access from the existing Facebook app's camera.
Facebook stock closed the trading session on Tuesday at $ 140.96. We talked with tech corespondent Molly Wood about reaction and the company's augmented reality ambitions. "We can put a digital TV on that wall, and instead of being a piece of hardware, it's a $1 app, instead of a $500 piece of equipment", he said. "It's actually pretty awesome when you think about how much of the physical stuff we have doesn't need to be physical".
The concept of "Full AR" was introduced, which Abrash defines as "glasses that enhance your hearing and vision seamlessly, make you smarter and more capable, and that are light, comfortable, stylish, power efficient, and socially acceptable enough to be a constant part of your life". This philosophy could extend to smartphones, smartwatches, tablets, fitness trackers, or anything else that has a screen or relies on one to work. HoloLens boss Alex Kipman recently called the demise of the smartphone the "natural conclusion" of augmented reality and its associated technologies.
Facebook also wants to venture towards research regarding communication that involves brain signals.
Even Zuckerberg acknowledges it's a long road ahead.
Note that augmented reality is not the only area in which Facebook and Snapchat are competing. However, the company kept a tight seal on the developments.