Hi-Tech

Amazon partners with Samsung for TV imaging tech

Amazon partners with Samsung for TV imaging tech

HDR10+ incorporates dynamic metadata that allows a high dynamic range (HDR) TV to adjust brightness levels on a scene-by-scene or even frame-by-frame basis. With the ability to display outstanding contrast with detailed highlights and a richer range of colors, HDR10+ produces images that are much closer to the director's intent.

Samsung has announced Amazon Video as the first content provider to support its HDR10 Plus standard.

The South Korean tech giant will provide Amazon Prime Video on all its TV line-up this year where HDR10 Plus is supported.

The alliance between Amazon and Samsung in the use of HDR10 began in the year 2015 through providing TVs and Contents which had adopted the standards. Samsung plans a firmware update for the 2016 UHD TVs to support HDR10+.

Samsung Electronics said on April 20 that it is partnering with United States retail and entertainment giant Amazon for High Dynamic Range technology.

Amazon Video is the first streaming video service that will implement HDR10+ technology to deliver a new source of high-quality digital video to Prime Video customers, the company said.

- Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices, said Greg Hart, Vice President of Amazon Video, worldwide.

Samsung also previously partnered with Colorfront, a company that develops software for the motion picture industry, to improve HDR+ workflows for creative post-production mastering. This bold and innovative advancement laid the groundwork for several HDR launches. And with the introduction of HDR10+ we think it is safe to assume that Samsung will continue to resist Dolby Vision.

"Metadata analytics" sounds quite involved, but it's pretty simple to explain: the selling point is that HDR10 Plus has dynamic metadata.

About Samsung Electronics Co., Ltd. It is not clear exactly when the content will be made available, only that it will arrive "later this year".


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