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NCAA Tournament Ratings At 24-Year High Through First Weekend

NCAA Tournament Ratings At 24-Year High Through First Weekend

Yesterday, which featured upset losses by a pair of No. 2 seeds in Duke and Louisville, drew 11.9 million viewers, up 34% compared with past year and the most-watched first Sunday since 1993.

Television viewership for Sunday's action of the NCAA Tournament was up 34 percent from last year, making it the most-watched first Sunday in more than 24 years.

CBS' primetime numbers were skewed by NCAA overrun (3.5/14), with NCIS: Los Angeles (1.2/4) from 8:30-9:30 PM up a tenth right now with 8.99 million total viewers.

The networks also said the first weekend of the tournament was streamed on March Madness Live more than ever before with 69.1 million live streams, an increase of 24 percent over a year ago.

Live streams also accounted for 69.1 million views, which was not only an all-time record but also up 24 percent from previous year. NCAA Tournament games garnering the most live streams to date, include: Notre Dame vs. Princeton (5.4 million streams); Virginia vs. UNC-Wilmington (4.3 million streams); and MI vs. Oklahoma State (4.2 million streams).

It's interesting to see the TV ratings keep rising in an era where so many sports ratings have seen some declines.

The first round belonged to chalk, not Cinderella, but viewers still came out in droves for the first weekend of the NCAA NCAA tournament.


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